品牌方：COLMO
代理商：PUFF
空间的测量有三种：它的长度/绵延无穷，它的宽度/辽阔万里，它的深度/深险无底。
——席勒
BACKGROUND
COLMO Evolution家用中央空调，旨在为精英人群设计一场舒适的全屋气候，释放理享空间。
The COLMO Evolution central air conditioner aims to design a comfortable whole-house climate for the elites and release the rational space for full enjoyment.
INSIGHT
随着中国整个的中产收入不断增加，消费者对于空调的需求不仅仅是局部的制冷/热。在逐步扩大的生活空间，愈加多样的动线和室内活动使得消费者更希望实现全屋的气候控制，同时从温度、湿度、风度、洁净度和新鲜度五个维度，打造家中更高品质的新鲜空气。
As incomes of China's middle-class continue to rise, consumers' needs for air conditioning go beyond partial cooling/heating. In the gradually expanding living space, more and more diverse moving lines and indoor activities make consumers more interested in achieving whole-house climate control, while creating higher quality fresh air in their homes from five dimensions: temperature, humidity, windiness, cleanliness and freshness.
IDEA
「不止生活美学 更是空气墅学」
美是理念的感性显现。从“美是生活”，到“生活美学”，再到“空气墅学”，我们一边生活、呼吸，一边寻找美、感知美，在理性与感性的交界处游走。因此在视频的创作逻辑上，我们希望打破纯理性功能点与纯感性产品体验之间的边界，用一场生活的平常故事将美与感受留在观者的心中。
「Beyond life, beyond air.」
Beauty is the sensual manifestation of the concepts. From "beauty is life", "life aesthetics", to "air science", we live and breathe while searching for beauty and perceiving it, wandering at the junction of rationality and sensibility. Therefore, in the creation of the video, we hope to break the boundary between pure rationality and sensibility behind a product, and use an ordinary story of life to retain a sense of beauty in the viewers' heart.
The wind rises and falls in days.The beauty comes and stays in seasons.
情绪，是肌肤的语言；干湿，是纱线的呢喃
Emotions, the language of the skin.Humidity and dryness, the murmur of yarn.
一隅空间，一处闲暇；揭示的是，心灵的态度
最大声的爱，懂得低语；最用力的拥抱，懂得克制
The loudest love, knows how to whisper.The hardest hug, knows how to restrain.
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