洞察725

深度解析FILA(斐乐)高速增长背后的秘密
一百个人眼里有一百个哈姆雷特。FILA到底是一个怎样的品牌?众说纷纭。 在过
脑白金开咖啡店,还能复制过去的营销神话吗?
作者:君怀夜,来源:DoMarketing-营销智库 “今年过节不收礼呀,收
12000字解读瑞幸咖啡:“异军突起”与“绝处逢生”的奥秘
主笔:盐焗小酥,研究员:彬超,出品:增长黑盒研究组,首发:增长黑盒Growt
复盘旺仔的营销创新之路
旺仔,英文名hot kid,70后,白羊座。 2013年起,旺仔不旺了。 喝
盘点转转、Babycare、素士、ubras、猫王5大品牌升级,得到3个趋势
2022年开始,很多品牌进行了升级。 有的变化了LOGO,有的改变了形象,有
钟睒睒再登首富,农夫山泉为何能“稳稳”赚钱?

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本月初,胡润研究院发布《2022胡润百富榜》,农夫山泉创始人钟睒睒再次登上2
别陷入消费陷阱,它会让你自嗨至死!
洞察,这两个字是广告业最核心的技能,一个好的洞察成了决定一个营销活动是否成功
从一场摆摊活动中,读懂零售心理学
哆啦A梦餐车计划活动复盘 上周末,受邀美林天地的后备箱市集,借了朋友的哆啦A
玉泽、上汽大众......品牌如何靠「内容」自然登上微博话题热搜?
不久前,Morketing曾调研了食品、母婴、日化、3C等不同行业的头部品牌
钱大妈、特仑苏、小罐茶是如何迅速占领市场的?
新消费时代,消费者选择一件商品除了是选择了一个新模式、新渠道,还是选择了一个
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