品牌方：COLMO
代理商：PUFF 派甫
“建筑是一个时代的意志转化为空间。” ——密斯·凡德罗 "Architecture embodies the transformation of an era's aspirations into tangible spaces." -- Ludwig Mies van der Rohe
BACKGROUND
COLMO顺应时代与人群进阶，以AI级核心能力推出适配别墅生活方式的中央空调产品。在清晰诠释产品功能与美学上，客户希望作品视觉更具鲜明记忆点，帮助塑造整体传播调性，统一视觉形象。
COLMO responds to the evolving needs of the era and its discerning audience by introducing AI-powered central air conditioning products designed for villa living.The client seeks a visually impactful approach that leaves a lasting impression and maintains visual consistency for the brand.
DESIGN STRATEGY
抢占消费者心智的最好方法，当然是视觉锤。COLMO AI级墅适中央空调在定位之初，以“超越感知”作为核心传播信息，响应的是其跨空间、跨场景、跨人群的AI级气候调节能力。
Visual impact is the key to capturing consumer attention: intuitive, stable, and efficient. When positioning the product, the core message revolves around "transcending perception," highlighting its AI-driven climate control capabilities。
何谓“超越感知”？
“How do we define ‘transcending perception’?”
认知科学理论和心灵哲学家Andy Clark与David Chalmers在1998年合著的《延展心灵》一文中便提出“Extended Mind”理论来试图解开谜题，主张心智并不完全存在于大脑甚至身体中，而是延伸到物理世界中。即，一旦事物成功与大脑连接，它们就成为“我”的一部分。
Inspired by the concept of an "Extended Mind" from the collaborative work "The Extended Mind" (1998) by cognitive scientists Andy Clark and David Chalmers, the idea emerges that the mind extends beyond the brain and body into the physical world.
这种「Extension外延」无疑是对COLMO「超越感知」的最佳诠释。栖居之所，是一个与个体心灵、身体产生深度连接的地方。在此空间之中，各局部、所关切之人&物、时间、行为、场景…一一被感知，便逐一成为“我”心灵的一部分。
This concept of extension best embodies COLMO's vision of "transcending perception.The abode becomes a space deeply connected to individuals' minds and bodies.
