品牌方：美的
代理商：PUFF 派甫
BACKGROUND
夏日来临，高温难耐。作为「厨房空调」的消费旺季，如何从策略到洞察，将品牌、产品与消费者做好连接，打造一场颇具话题性的Campaign？ As summer arrives, the unbearable high temperatures make it the peak season for "Kitchen AC." How can we strategically and insightfully connect the brand, products, and consumers to create a captivating campaign?
PUFF THINKING
「认真严肃的对待，把产品当成献给消费者的作品的感觉，同时兼具话题性」
所以，我们希望围绕这群默默付出，忍受难熬夏厨的每一位中国家庭成员，将他们逐个精良制作为3d真人形象，搬上各大城市街头的裸眼3d大荧幕。
"Approach with seriousness and treat the product as an offering to consumers, while also being engaging."
Therefore, we aim to focus on the silent heroes of every Chinese family who endure the sweltering heat in the kitchen. By creating their 3D human figures, we will showcase them on large naked-eye 3D screens in major cities.
IDEA
#夏天最糟心的人#
每个人都知道夏日炎炎，有时温度甚至来到40°C，但40°C的厨房，却鲜有人关注。
“常常菜还没熟，他已经先“熟”了，操心完一家人的胃口，她却热得没了胃口，熬出四菜一汤，熬到汗如雨下，他们究竟何时才能，熬出头？”
#The Most Troubled One in Summer#
Everyone knows how scorching the summer can be, with temperatures sometimes reaching 40°C. However, the heat in the kitchen at 40°C receives little attention.
"While the food is still uncooked, they are already 'cooked.' They worry about the family's appetite but lose their own due to the heat. They sweat profusely while cooking four dishes and a soup. When will they finally overcome the heat?"
PRODUCTION PROCESS
真人面捕数字实体化阶段
Stage of transforming real human faces into digital entities
3D头模精准映射搭建
毛发从CGTRADER以及DAZZ中获得，CINEMA4D-人物绑定-动力学解算-自带毛发系统-3S材质皮肤质感-octane渲染器。
Accurate mapping and construction of 3D facial models
Obtaining realistic hair assets from CGTRADER and DAZZ Uilizing CINEMA4D for character rigging, dynamics calculation, built-in hair system, 3S material for lifelike skin texture, and Octane Renderer for rendering. Hair assets sourced from CGTRADER and DAZZ.
物理场景空间重塑+材质特效合成
Rebuilding physical space and combining material effects.
