品牌方：COLMO
代理商：PUFF 派甫
BACKGROUND
国际高端AI科技家电COLMO全新推出EVOLUTION新象套系「云璃白」，以「白色」作为设计理念与态度，贯穿整体沟通场景，旨在打破固有的居住空间环境，赋能用户丰富感官体验，革新墅智全维图景。
COLMO's high-end AI homecollection, EVOLUTION, introduces the "Cloud-glass White" series. The concept revolves around "white" to transform living spaces, enrich sensory experiences, and innovate villa intelligence.
CHALLENGE
作为现代简约风格的代名词，“白色”近年来广泛应用于家电、家装、家居。在这一趋势下，各品牌纷纷入局，「白色」与「智能体验」浪潮接踵而至。COLMO EVOLUTION新象套系「云璃白」如何突破层层重围，以耳目一新的诠释与态度，融合非凡品牌精神抢占用户心智，为居所开启全新景象？
"White" represents modern simplicity, widely used in appliances and home decor. How will COLMO's "Cloud-glass White" series break through the competition, captivate users, and create new residential experiences?
INSIGHT
何谓步入新象之智慧？
从处一隅，而观全局。
从观一叶，而知深秋。
凡事，以至简，化繁复。
How is the wisdom of embracing a new perspective?
By observing the whole from a single angle, we can understand the essence of late autumn through a single leaf.
Simplicity emerges from complexity, making everything more straightforward.
IDEA
原研哉对于『白』诠释道：“要掌握‘白’的精髓，不能单从颜色的观点来看，而需把感受性一并理解。‘白’当中有神灵，有宇宙。唯有提升对于白的敏锐度，我们才能发现这个世界更多耐人寻味的美好。使『白』成为表现者发自内心的一种美学意识，成为一种思想。”
According to Kenya HARA, "white" holds gods and the universe. Sensitivity to whiteness reveals intriguing beauty, becoming an aesthetic consciousness and profound thought.
"White" symbolizes purity, akin to a newborn's first encounter with the world. Through experiences and growth, it accumulates vibrant colors. The journey involves solving complex problems with simple solutions, where the self becomes light in the face of a complex environment.
由此学会用最简单的办法，解决最复杂的问题
此时的自我，面对复杂的环境 脚步变得轻盈
以简驭繁，这份跋山涉水后的非凡智慧
是纯净的回归，也是纯净的进阶
一番豁然开朗，一方全新万象
始于白，而归于白
Simplicity drives complexity. The extraordinary wisdom gained from this journey is the return to purity and the advancement of purity. With a sudden enlightenment, a new realm unfolds—the beginning and end characterized by white.
